Jackie Akerley
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Mass RMV

Mass RMV Rebrand

It's not surprise that the RMV isn't a fun place to visit: long lines, grumpy staff, confusing directions, and most importantly bad design! This rebrand focused in on the main issues visitors run into at the RMV, and aimed to create a more appealing and streamlined system. Through use of a new logo, drive-thru system, and iPad kiosk sign in stations.

 
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Video of the MassRMV app, which allows users to check current wait times at local branches.

 
 
Perspective App Screens Mock-Up.jpg